DevaCurl
Agency: TheLab
Role: Designer and Illustrator
Design Team: Andrea Palaban (Creative Director), Heidi Kwon (Creative Lead)
TheLab partnered with the curly haircare line, DevaCurl, to create a new site and brand system. I worked across multiple digital assets and managed site styles with our in-house development team to prepare the site for launch.
I also created illustrations that represented various hair types, and used this to expand their overall iconography system.
I created a series of illustrations that lived within their site, social, and marketing.
