FritoLay approached TheLab to create a new website and digital ecosystem for one of their sub-brands, Snacks.com. We went through the process of re-envisioning their UX and creating a new UI system. I worked alongside our digital team to build out some of these webpages and digital systems. The approach to the new site was to make something modern and easy-to-use while also incorporating more fun, unique moments. To establish this, we re-envisioned their art direction style and created a new suite of photography assets for the launch. We worked with our photographer and styling crew to incorporate a variety of snacks in bright, colorful moments. I worked as the senior art director on our two day photoshoot in Brooklyn.